Beyond the Profile
50-minute monthly sessions for Second Tide Associates and their teams
Beyond the Profile sessions will span four areas designed to support your Emergenetics practice and your business (whether that business is your own, inside a company, or something else entirely.
GROW
Build the business
Sales • Lead generation • Discovery • Pricing • Packaging • Referrals
EXPAND
Broaden the possibilities for Emergenetics
Change • Leadership • Conflict • Onboarding • Decision-making • Meetings • Creative applications
PROMOTE
Build visibility and demand
LinkedIn • Social media • Content • Messaging • Email marketing
ELEVATE
Increase efficiency, capability, and effectiveness
AI • Technology • Tools • Systems • Automation • Templates • Business Operations
AI as Your Business-Building Partner
Explore ways to use AI to do much, much more than just write emails.
Lead Generation Without Feeling Salesy
We'll explore practical ways to identify opportunities, reconnect with existing relationships, generate referrals, start new conversations, and build a repeatable approach to business development—without relying on cold selling or becoming someone you're not.
Beyond Team Building: What Else Can Emergenetics Help Solve?
We'll explore ways to use it to address leadership development, organizational change, conflict, onboarding, decision-making, communication, customer experience, and other business challenges.
Community Edition: What’s Working? An Associate Exchange
A facilitated conversation focused on what's generating results across the Second Tide community.
From Profile to Business Problem: Better Discovery Conversations
Discuss how to uncover what a client is really trying to solve, ask stronger discovery questions, recognize opportunities and connect Emergenetics to business needs in language clients care about.
Show Up Without Living Online: Social Media for Associates
We'll explore a practical approach to LinkedIn and social media that helps Associates demonstrate expertise, stay connected to their networks, create useful content, and generate conversations without spending hours every week creating posts.